Your points will expire after 1 year of inactivity with My Blakely (for example, you have not placed any orders or redeemed any points). We will contact you via email prior to this to remind you.
As soon as you achieve tier status 2 or 3, you will remain in that tier for 1 year, and after this time you will either stay in that tier or be placed in another tier. Details on all the ways you can move through the three tiers is set out here https://blakelyclothing.com/pages/members-club-rewards-t-cs